Category: Tourism

Table of Contents Introduction Luxembourg Policy and Planning Critique Conclusion References Introduction The existence of a strong economy in any nation is associated with the policy environment that the administration has put in place. Tourism policy determines the performance of this industry. Hall (2008) states that the study of policy within a specific area of…

Summary Tourism provides employment to the local people. It is also a source of revenue both to the national and local authorities. Tourism provides the tourists with the opportunity to learn other cultural practices. In a broader aspect, tourism industry helps in the conservation of cultural heritage and even the environment. Overview Reasons for Travelling…

Seaside resorts were created to cater for industrialization in the late 19th century railway era. Back then, they were frequented by wealthy visitors. In the years that followed the depression, they renewed their appeal and attracted a lot of visitors until the Second World War when most were closed. They began to thrive again in…

Executive Summary Tourism is defined as the activity of persons moving from one place to another, naturally beyond their usual place, for the purpose relaxation, business and other purposes. Thus, a tourist can be said to be the person who moves, stays and visits a place for the purpose of deriving pleasure. Tourism has become…

Executive Summary Dubai has become one of the most popular tourist destinations in the world. It is also characterized by one of the most favorable business environments. Various largest businesses in the world have offices in Dubai. The present paper provides a brief analysis of Dubai in terms of politics, economy and culture. The present…

Table of Contents Introduction Literature Review References Introduction The tourism sector plays a significant role in the economic development of any country. Saudi Arabia is a unique tourism destination especially for the Muslim world. This is more so because the country holds the site of pilgrimage for the Muslims, unique Islamic attributes, as well as…

Table of Contents Executive summary Introduction The visitor situation in Ballarat Analysis of Data on Ballarat’s visitor situation Ballarat’s marketing strategy Recommendation Conclusion References Executive summary Ballarat is a region in Australia that has got a myriad of attractions ranging from the scenic views to the enchanting boutiques and galleries that it has. These features…

Table of Contents Target market Market entry strategy Marketing mix Product strategy Pricing strategy Promotion strategy Distribution strategy Marketing action plan Reference List Target market For a product or service to penetrate the market effectively, a target market must be identified (Abrams & Kleiner, 2003, p. 89). During 2011, Australia has forecasted an increment in…

Table of Contents Executive summary Introduction Saudi commission for tourism & archeological treasure Major Tourism attraction sites in Saudi Arabia Contribution of Transport & tourism in Saudi Arabia Conclusion Executive summary Saudi Arabia has a rich collection of both natural and chronological attractions ranging from the mountain destinations of Taif and the magnificent display of…

Table of Contents Executive summary Introduction Dubai as the tourist destination Micro-environment Macro-environment Destination marketing communication tools Recommendation and future strategies Conclusion References Appendices Executive summary This portfolio will be concentrating on the tourism marketing and communication tools used by Dubai at both national and international level. To be attractive and remain competitive in the…